Influencer Guidelines     
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Influencer Guidelines     

f you’re a content creator (even if you don’t specifically identify as an “influencer”) and you have a mix of organic content and that which is deemed “Ad content” either from paid posts, gifted items, promoting your own business or someone else’s, using a discount or affiliate code or even sharing items gifted in the past then all posts and stories must be clearly labelled to identify these as “advertising”.

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Instagram Tips and Tricks
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Instagram Tips and Tricks

Instagram can be a goldmine for small businesses, but only if we’re using it well. The algorithm changes constantly and there's always a new trend, but the basics still matter more than anything else.

If you're overwhelmed by Reels, hashtags, or how often to post, you're not alone. These tips are here to help you cut through the noise and make Instagram work for your business, not the other way around.

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Increasing your audience
RL Newport RL Newport

Increasing your audience

How to Grow Your Audience on Instagram Without Selling Your Soul

You want more followers. Not for vanity, but because more people means more eyes on your work, more support for your business, and more chances to make actual sales. Totally fair. But growing your audience doesn’t mean you need to be an Instagram expert or a full-time content machine.

Here’s what actually works for small NZ businesses who want to grow a real, engaged audience (not just chase numbers).

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