If the word “selling” makes your shoulders tense up and your inner voice whisper “ugh,” you’re not alone. So many small business owners feel weird about it. You don’t want to be pushy. You don’t want to sound desperate. And let’s be honest, you didn’t start this because you love marketing. You started it because you love making.

But here’s the thing. You do have to sell. Otherwise it’s just a very expensive hobby.

The good news? You can do it in a way that still feels like you. You don’t have to turn into a discount-happy infomercial robot. You just need to shift the way you think about selling in the first place.

Let’s be honest; writing about yourself is awkward (well it is for me). You either end up sounding like you’re applying for a job you don’t want, or like you’ve blacked out mid-sentence and forgotten what your business even does. But here’s the truth: your “About Me” is one of the most powerful tools you’ve got.

It’s not just a formality. It’s your chance to connect with your people. The ones who care that your candles are hand-poured while your kids nap, or that your jewellery line started as a hobby after heartbreak. The ones who want to support the human behind the brand, not just the product.