10 Free Ways to Support Small NZ Businesses
In a world full of algorithms, big cheap stores like Kmart, and free shipping/discounts of the big brands, supporting local can feel like swimming against the current. But the reality? Your small actions make a big difference.
You don't have to spend money to help the small NZ businesses you love. Here are 10 totally free, genuinely impactful ways to support them:
1. Like Their Posts
It sounds basic, but it matters. Every like nudges their content out to more people. If you see a small biz post and scroll past it, scroll back. Tap that heart.
2. Leave a Comment (Or Better Yet, Start a Conversation)
Comments tell the algorithm their content is worth noticing. Even a "love this!" or a cheeky emoji helps. Better? Ask a question or share your own experience with the product.
3. Save & Share Their Content
Saves = gold. Sharing to your story or tagging a friend? Even better. It shows support and gives the business more reach without them having to pay for ads.
4. Write a Google or Facebook Review
Five minutes of your time could be the reason someone chooses their product over a competitor. Be specific. Mention what you bought, what you loved, and how it made you feel.
5. Tag Them in Your Photos
Bought something cute? Wearing their earrings? Drinking their coffee? Tag them. They might repost you, and it helps others discover them organically.
6. Recommend Them in Local Groups
Those “Where can I find a good gift under $30?” posts in local Facebook groups? That’s your moment. Drop their link. Tell people why you love them. Be that person.
7. Sign Up to Their Newsletter (and Actually Read It)
Open rates help them with deliverability (staying out of our spam folders). Clicks help them know what content works. Bonus: you’ll get early access to deals or restocks before the general public.
8. Reply to Their Stories
It boosts engagement and gives the biz owner a little serotonin boost. Running a small business can be lonely - your reply might be just the wee interaction their day needs.
9. Add Them to Your Favourites or Bookmarks
Whether it’s on Instagram, Facebook, or your browser - saving a small business to your favourites means you’re more likely to see their posts, shop their next drop, or remember them when someone asks, “Where’d you get that?” Staying connected = long-term support.
10. Talk About Them IRL
Word of mouth is still the most powerful marketing tool especially in little old NZ. Tell your friends. Tell your mum and her friends. Mention them at work. That kind of organic support is priceless.
You don’t need a big platform, fancy words, or a full bank account to support small.
You just need intention, and a few seconds of your time.
So go ahead. Share the love. Support small. Because it really does make a difference.