Who makes up NZ Collab's audience?
Right now, the NZ Collab Instagram community has over 15,000 followers and counting, with a smaller audience on Facebook. A huge 92% of followers are women, with almost half aged 25–34 and another third aged 35–44.
Nearly all of our audience are based right here in Aotearoa, with over a third located in Auckland.
My following has grown organically since 2018; no bots, no paid followers, or follow loops. Just real people who genuinely care about shopping small and supporting NZ-made.
Do I need to send physical products to be featured?
Nope! While many of my collabs have been product-based in the past, you can now book a paid feature that doesn’t require sending anything. You provide the content - photos, captions, or key info - and I take care of the rest.
Can I provide my own captions?
Absolutely. If you already have content or messaging you'd like me to use, I’m happy to use what you send. Otherwise, I’m more than comfortable writing the caption for you or elaborating on some key points you’d like you get across. You’re welcome to guide the tone or highlight specific details you’d like covered.
What types of businesses do you work with?
I love working with a wide variety of NZ-based businesses - from handmade crafts and boutique skincare to service providers and local experiences. If you’re unsure whether your brand is a good fit, just flick me a message and I’ll let you know.
Do you ever turn down collaborations?
Yes - but always respectfully. I only promote businesses that feel like a natural fit for my audience and my values. If I don’t think it’s the right match, it’s nothing personal, I just want to make sure everything I share feels authentic to my community.
What kind of fee do you charge?
For paid features, packages start from just $50. That includes a post, multiple stories, and depending on the package, extras like a mini feature or website directory listing. No product needs to be sent - this is perfect for service-based businesses or brands that prefer a low-fuss, high-value option.
I also offer a $25 mini feature where your business is showcased in a series of Instagram stories with images and captions of your choice. You can book these as a one-off or on a recurring basis for product launches, sales, giveaways, or market appearances.
There are more options available on the Get Featured page, and these continue to evolve so I can offer flexible and affordable ways to promote small NZ brands.
These prices are kept as low as possible and are designed to simply cover the time and energy it takes to create each feature.
Can I book multiple features or a regular promo schedule?
Of course! If you’d like to build an ongoing presence or promote different offerings over time, I’m happy to put together a custom package. Whether it’s a monthly mini feature, a launch series, or a seasonal spotlight, we can create something that works for your goals and budget.
When do you post?
When I’m sent products as part of a collab, I like to take a little time to use them properly so I can give an honest review. That means I may not post immediately - but unless it’s something like skincare (which needs longer testing), I usually share content within a week of receiving the product, depending on what it is.
For paid features I can generally accomodate your preference - just check in with me first to confirm.
I do my best to schedule posts at times when engagement is highest, which varies depending on the day/week. I also try not to overload my feed or followers with too many posts at once. If you have a preferred posting time or deadline, just let me know and I’ll do my best to work around it.