Increasing your audience
How to Grow Your Audience on Instagram Without Selling Your Soul
You want more followers. Not for vanity, but because more people means more eyes on your work, more support for your business, and more chances to make actual sales. Totally fair. But growing your audience doesn’t mean you need to be an Instagram expert or a full-time content machine.
Here’s what actually works for small NZ businesses who want to grow a real, engaged audience (not just chase numbers).
Instagram Features
If you’ve ever felt like Instagram is throwing new tools at you faster than you can keep up, you’re not alone. But the good news is, most of them are worth trying, especially if you're running a small business. From Reels to Polls, each feature serves a purpose, and using a mix of them can really help grow your reach and connection.
Here's a breakdown of Instagram's features that are genuinely useful (no dancing required - thank god!).
New to Instagram?
If you're just setting up your business Instagram or feeling a bit lost with what to post and how to show up, you're not alone. It can feel like everyone else knows exactly what they’re doing, but the truth is we all started somewhere, and most of us learned as we went.
Here’s some basics to get you going without the pressure to do it all perfectly.